Over Yonder

Voting for the 2025 Crankshaft Award is Still Open!

The Funkyverse has a new corporate sponsor: Yondr!

I previously called this kind of product placement “egola.” It’s like plugola or payola, except that you get paid in self-actualization instead of money. Usually, these are about Tom Batiuk’s weird fandoms (The Phantom Empire, Chad & Jeremy); events that met his ludicrous standards for treating him like a big shot (Ohioana Book Fair, Comic-Con); or both (Winnipeg Blue Bombers, “Montoni’s” pizza).

Yondr doesn’t appear to be any of those things.

Interestingly, Batiuk describes the product correctly. You define a phone-free zone, and instruct visitors to put their phones in the special pouches. The pouches can’t be unlocked until you leave the area, or use the “unlocking base.” You can still hold the phone, hear it, and see it well enough to know if the screen lights up. You can understand why certain institutions, like schools, would use such a thing.

But why would the famously anti-technology Tom Batiuk, fresh off a week of trashing the long-established standard of online payments, portray a technology product in a positive light? Especially one that hasn’t stroked his ego, as far as we know?

I think this image from Wednesday’s strip is the key:

I hid the text, because it’s not important. Look at the child’s face. Compared to the usual faces in the Funkyverse, that child is very upset. This isn’t the devil-may-care smirk or the resigned acceptance we usually see. That is the face of someone in mourning. Even Ed Crankshaft is going above and beyond in this shot. He looks genuinely irritated at this behavior. And unless I’m way off base (which I often am), these are both new drawings.

Why would Tom Batiuk be excited about a product that lets parents take cell phones away from children? Does it maybe… relate to his life experience, somehow? Oh, yes, it does. And we all know how.

This is Tom Batiuk telling the world he’s still upset that his mother tried to take away his comic books. It practically screams “See? See what it’s like when mean grownups take your precious thing away? Let’s see how you enjoy living without your precious phones!” He gets to make that point again, and slam something that didn’t exist before 1991!

And another thing: Ed is totally the wrong character build a Yondr arc around. What Funkyverse character (1) has a job where it’s reasonable to ask children to put their phones away, and (2) demands to be the center of attention at all times? Come on, you know who it is!

The star of Yondr Week should have been Les Moore.

Batiuk pulled Les out of mothballs to make him the star of The Burnings, even though Les almost single-handedly caused the entire problem. So there’s no real obstacle to using him here. Having Les – or at least, a teacher – be the ringleader of the Yondr Enforcement Team makes much more sense than having bus drivers do it.

Using Les in this role would (1) fit his long-running characterization, and (2) poke a little fun at the character, something the Funkyverse desperately needs.

The Funkyverse is full of unsympathetic comedy protagonists, but it doesn’t use them properly. Characters like Les Moore and Ed Crankshaft need to get pushback every once in a while. A week about Yondr is a perfect opportunity to take Les down a peg. Not in an overly mean way, but in a way that tells readers “okay, I get it, this character is a little overbearing sometimes.” And other characters get to acknowledge it too.

But Tom Batiuk is so enamored with his interpretation of Lisa and Les as The Greatest Tragedy In Human History and Her Long-Suffering Heroic Disciple that he’s blind to things like this. But here’s what I’d do:

Monday Panel 1: Principal Nate: “The school board is mandating we use Yondr, which requires students to put their phones in these special pouches during class. We need volunteers to help us with the roll out.” Panel 2: Les, in a group of bored-looking teachers sitting in meeting room chairs, enthusiastically raises his hand. Panel 3: “Okay, I think we all saw that coming. Anybody else?”

Imagine if Les got to deliver the “we have our ways of finding out” line.

It’s not hard to imagine a situation where Les is a little too overzealous about enforcing the rules, or enforces them in selfish ways. And the kids call him out on it. Here’s what I would do with the above panel:

Now that’s a quarter inch from reality.