With all the time he spends with his ass parked on one of Montoni’s stools, you’d think Klinghorn would know every detail of the place, “right down to the nails in the floor“. But the absence of a giant rotating beer sign only registers a vague “crazy sense” that “something’s different”. Together the old friends undertake to remedy the situation by expending the absolute minimum thought, effort and expense. It serves as sort of a metaphor: today’s strip is the equivalent of an empty bottle of cheap beer, hastily put up in lieu of something truly pleasing to the senses.
I’m pretty sure the “Blotto Beer display” is based on the Budweiser Champion Clydesdale Rotating Carousel lamp, a handsome lighted globe that contained a miniature horse-drawn beer wagon that circled ’round and ’round. It made me think of my bartending days, where I had to eject a patron who stood on his stool and counter-rotated the lamp in an effort to get the horses to stand still…
Lastly: Google-image-searching “blotto beer” yields some borderline-NSFW results.
Son of Stuck Funky 
