I collected new DC superhero comics from 2008 to about 2012. Blackest Night got me hooked, a great horror based crossover event, that had legacy dead characters rise up to confront their still living family members and teammates. Though I hadn’t read much before, the arc gave me an exciting and emotional lesson in characters and stories I hadn’t read first hand.
Then in 2011 DC decided to cancel and then relaunch their entire comics lineup, in The New 52 initiative, tweaking characters and erasing backstories. This included canceling both Action Comics, and Detective Comics, which had been running since the 30’s, and were up to #904 and #881 issues respectively. They were both relaunched with a #1 issue.
The New 52 lost my interest completely, I compared it to a beloved relative having a stroke and staggering around forgetting half of who they were, and randomly attempting to relive life events that had already taken place.
In 2016 DC Rebirth tried to reset this again, which included renumbering Action Comics and Detective comics as if they had never been ‘cancelled’. They had learned that you can’t ‘restart’ when the majority of your audience doesn’t want a to hear a Muppet Babies version of a story they’ve already read. But most of all, they learned you can’t fake being new and hip when you’ve been around for 70 years. Your legacy and history is your capital, don’t spend it or throw it away.
Chester is going to learn the hard way, you can’t fake being ‘old and established’ either.