This one took me a while to figure out. “Bean’s End catalog”…I have to assume this is a play on “L.L. Bean” and “Land’s End”…I guess. Which means that BatNard is now basing story arcs on the junk mail he gets every day, in keeping with his “whatever I happen to see within my limited field of vision” approach to “storytelling”. While I certainly do not doubt that “someone” out there collects old catalogs (someone collects everything) it seems HIGHLY UNLIKELY that anyone could fund a fledgling comic book company with the proceeds of such a collection, especially if they just purchased (and renovated) an entire old office building to house such a comic book company. As others have already pointed out, perhaps Boy Lisa’s MBA skills might be of use here if only he wasn’t so busy doodling. What a shame.