Having been informed in today’s strip that the name of his newfound comic book company is already trademarked, Chester decides to employ the strategy of phonetic misspelling that made the TurboGrafx-16 the number one name in video games.
I find this strip to be fairly discordant because of the use of “Grandpa Google” combined with the revelation that an Atomic Comics already once existed. First, “Grandpa Google”… please stop trying to either make this a thing people say or pretend that it already is a thing people say. It is not and it never will be. However, stupid as it is, I can allow that it is some kind of in-universe slang. But that brings in the second point of discord. If this is a fictional universe in which people say “Grandpa Google” without being blackmailed then why does “Atomic Comics” have to be an unusable trademark? Skirting a real-life trademark is a spectacularly uninteresting story arc, not to mention that “Atomik Komix” isn’t likely to stave off a lawsuit that “Atomic Comics” would invite anyways. This makes the set up of The Phantom Menace look like Macbeth.