Yup. It’s just a neighborhood covered in billboards. Due to Botcons and TFcons in the area, I’ve been to Hollywood four or five times myself. Because every time I went, there was someone else in the group who hadn’t seen it. It’s certainly a place. I’m glad I got to see it once. Point at the stars on the Walk, go to the pavement of the Chinese Theatre, and put my own hands where Harrison Ford (and literally thousands and thousands and thousands of foreign tour groups) have put their hands before.
But I wouldn’t say it’s my favorite place to go in LA.
Because it’s a street lined with desperation. Every person you pass that isn’t a tourist is an uncomfortable sales pitch waiting to happen: smiling with their mouth but not their eyes, scanning every fanny-packed stranger, hunting for the barest indication of eye contact to swoop in. Its not the kind of place for the untrained midwesterner who is used to benignly waving with all five fingers extended at strangers when they pass them on the highway.
Everyone in the comments has been shocked by the survival of the Chateau, and most of Hollywood proper. But I’ll remind you that there have numerous Southern California wildfires since the hotel was built in 1929. I pulled up my old map I made of the fire last year, just to confirm that Hollywood was probably spared, while Cindy and Mason’s Malibu McMansion went up in smoke.


So yeah, it would have been a near thing. If I was the owner, I would have been nervously sniffing my dinner plate of cocaine, and making calls with promises of bribes to the Fire Chief.
But the REAL non-sequitur today is the Starbuck Jones billboard. The premier for that movie was supposed to be going on during the fires last year. Were we supposed to have some pandemic related delay? Those things aren’t cheap to rent, and Hollywood regularly repaints itself in the trappings of whatever the next big blockbuster will be. When I was last there, every billboard, bus stop, and park bench was painted with the Hellboy 2019 movie that bombed.(#notmyHellboy.)
So, we have two options. One, the movie’s release was delayed an entire year and I’m just forgetting. I mean the 2021 Comic Con badges were Starbuck Jones too.
Two, this is a Tommy Wiseau The Room situation. The movie’s already bombed, but they’re hoping to drum up interest in the DVD sales. So they’ve paid for a single Hollywood billboard, month after month, year after year. Four years from now, Masone Jarree will still be staring with his black soulless eyes through his fishbowl helmet out at the drivers on Sunset Blvd.